Professor Adam Crizzle
Adam is the founder and developer of the IBA framework which encompasses eastern, western, ancient and modern philosophies and theories. He designed the IBA algorithm which is a formula embedded within the IBA software. He began his career in industry within the fields of statistical forecasting, procurement and logistics and has worked both for national and multinational companies. Over time his work widened into Government-to-business sales, management consultancy and troubleshooting.
IBA was born over 40 years ago and in 2005 Adam took the initial IBA thinking and expanded it to incorporate a deeper understanding of human behaviour, emotions and motivations. His early career developing statistical forecasting models played a significant part in the development of the IBA algorithm.
In 2006 he met with the former UK Health Minister, Baroness Rosie Winterton, which led to the NHS launching an educational programme in schools for organ donation. During this period, he also developed the first phase of educational IBA teaching. In 2018 he moved into academia and was offered a Visiting Professorship at Birmingham City University when the first IBA MSc module went live and taught to international healthcare students.
In addition to his MSc teaching at Birmingham City University and non-academic teaching at Royal Birmingham Conservatoire, he maintains roles in the private sector where he works internationally as an IBA Practitioner (which encompasses life coaching, career development, executive coaching and mediation). In addition to his core IBA software development work, he is a CPD public speaker and has had two surveys published in HR Magazine and one in the HSJ Journal.
- HR Magazine: 93% of employees would strongly consider leaving their employer due to a culture of fear
- HR Magazine: UK leaders must change attitudes and cultures to help the economy grow
- HSJ Journal: Remove the glass ceiling for undervalued staff