IBA® Holistic Coaching


Health & Wellbeing

Increasing Resilience

Enhancing Relationships

Life Coaching

Career Progression

Leadership (General)

Leadership (NHS)

2021 Report (click on image to read)


Overcoming Anxiety

Optimising Musical Performance

IBA® Holistic Coaching is a streamlined and innovative coaching approach that can change how you view yourself and everyone else around you. How effective an individual is stems from a combination of understanding, capability, attitude and behaviour. IBA® examines each of these aspects, enabling individuals to develop these vital skills.

A key foundation component of IBA® Holistic Coaching is the itse® software.

IBA® is centred on an Indian Proverb that says:

‘Everyone is a house with four rooms, a physical, a mental, an emotional and a spiritual. Most of us tend to live in one room most of the time but unless we go into every room every day, even if only to keep it aired, we are not a complete person.’

The IBA® framework invites participants, via the itse® software, to enter their Emotional Room to start their own journey of self-understanding.

Watch the Four Rooms video to find out more

Watch the Emotional Room video to find out more

BENEFITS OF IBA® Holistic Coaching

IBA® has been used successfully with individuals and teams within a range of diverse environments, including education, healthcare, business and the creative arts. It has been reported to be helpful in improving individual confidence and resilience at both a professional and personal level. Click here to read more.

The skills learned through IBA® Holistic Coaching is particularly relevant in today’s world where loss is being experienced at both economic and social levels. An enhanced awareness for a new and different way of living continues to emerge and develop as people increasingly recognise how important human-to-human interactions are to help create a better world. By understanding oneself through the relevant, insightful and personalised information contained in IBA®, users have a safe starting point to explore ways forward in a rapidly changing world with both confidence, openness and hope. The teachings can help users make sense of why some things may not have always run smoothly for them in the past and how they may adapt meaningfully to situations in the future. Ultimately, this can lead to win-win outcomes both in professional and personal lives.

IBA® explained in 16 minutes

Optimising Musical Performance – Short Version

Optimising Musical Performance – Full version